Tirando o mofo desse lugar, vou juntar nesse post coisas que li nas férias e que vale deixar registrado pro ano começar melhor e com mais inspiração.
Trecho de entrevista do Johan Svensson, diretor de arte da Vogue Paris, pra Intermission magazine. Eu sempre achei que tudo naquela revista deveria ser milimetricamente pensado, seguindo a risca tudo que foi pensado pela equipe. Mas parece que funciona de forma bem mais solta do que eu imaginava.
DM: Regarding the photography in the magazine. How much are you working on that directly with the photographers? Is it more Emmanuelle (red. alt)and Carine who are doing that part? And you focus more on the layouts? Or you all contribute with ideas for the shoots?
JS: There is no real exact way that we work at the magazine. Everything kind of evolves organically. Sometimes someone has a conversation with a photographer when they’re planning things and they come up with some great idea and I’ll just find out about it, you know, when they’ve already decided it. And sometimes we have proper meetings where we all talk about it. Or anything in between. So my involvement in some things is very, very deep. And in some things it kind of just happens really naturally anyway and I come in sort at the end of it. So in each issue I can point out stories where we worked in any number of different ways. In general we are all pretty involved, because it’s a tight little group… Nothing is very formal in the way we work, so we all talk about everything in a very natural way and makes us all involved.
Agora ele fala sobre a tipografia da revista e a graça de mudar as coisas de vez em quando.
"Yeah, I tried to change it a little bit from what we did together and what Fabien did before. I got there. I tried to do it a little gradually because for our readers, it shouldn’t be completely different from one day to the next. And also, I don’t think that the magazine should be the same month after month after month. It’s good that it evolves a little bit, all the time. It’s more interesting for the readers and it’s more interesting for me to work on it."
Sobre ser freelancer versus trabalhar em uma revista
"As a freelancer, whatever project I did, once it was finished I never saw it again. It might have been stressful while it was going on, but then it was over. It’s not… I mean at a magazine, once you’ve finished with an issue you’re already late with the next one. So the next day you have to start over."
Lendo a nova edição da Industrie, várias coisas de várias entrevistas me chamaram atenção e fizeram pensar. A primeira foi o editorial da edição, que fala sobre os veículos de moda, meio que um manifesto sobre o atual momento em que vivemos, onde os sites de moda foram engolidos pelo mundo das celebridades e do entretenimento.
"Is Anyone Paying Attention?
The slow demise and rapid fragmentation of style media
(...) You could say we are in the middle of fashion's very own French Revolution. In this issue of Industrie, we had faced up to cruel reality that the cushy, multilayered social hierarchy of fashion media is crumbling and the old aristocracy no longer has a divine right to rule. (...) Who do you listen to and who makes you go out there and buy? Relevance can no longer be measured by credibility; it is no longer defined by who puts a skirt on Daria. It is defined by who pays attention and by how many of us are doing it; it can be measured by the strenght of your opinion or how many people tune in to watch you comment on the red carpet.
(...)Let fashion become fashion again. If we want celebrity, then we'll watch E!. Magazines are there to give you an experience, delivered at the crossroads of art and commerce. Established media has to create events across all plataforms. Big tentpole blockbuster fashion stories, articles and shows, delivered over a period of time across digital, magazines, TV and social media."
